In six of my previous blog posts, I have gone into the depths of how to establish an online business, going through the appropriate steps and with the help of necessary search marketing agencies, with a fat turnaround and consistently flowing revenue founded on solid fundamental practices. The SEO based Internet Marketing approach holds true for both global and local SEO marketing. I shall wrap up the mini-series in this post and the next one so that you can now take the knowledge forward and apply to action.
Planning The Sequence – Get Started
First of all, you need to plan out the sequence in terms of time and achievement. It is not a difficult task. You need to sit down with a piece of pen and paper, or an Excel sheet (or your favorite spreadsheet – Open Office is free if you don’t have one) and start noting down the schedule.
Plan The Operationalization
Plan a date of starting. This could include the date of completion that your web design company will be done with creating your website. Then add the date of completion of content generation. If any of these companies are working with the SEO marketing company you have chosen, then make sure that the coordination happens smoothly, within given dates.
The SEO services company, doing Internet marketing, search engine optimization being the mode, needs to be brought in after this. You would want to negotiate a date and price with them right at the beginning. You would further want to ensure that you understand when the SEO team is going to work on the on-page SEO. They could want to do it after your web content is ready. Or, they could choose to coordinate with the content and website design teams to do it on the fly. Either of the two is fine, but you do need to ensure that you know all that’s planned. Plan the off-page SEO timeframe. Think towards the potential time to rank.
Remember, this is your business. You are running the show. The other parties are just professionally helping you, no matter how good and proficient they might be.
Begin The Operationalization
Now that the planning is over, start the process. If the SEO marketing company has chosen to work with the content farm to generate the on-page content then ensure that you know the list of target keywords that the page is being designed for. And then, oversee the process of content generation happening. This will get your website live.
The next step is to start the SEO and marketing, and I shall discuss that in the next post.
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