In my previous entry, I had written how to choose a search engine consulting farm for getting your website ranked on Google for organic search. In this entry, I shall highlight on how good SEO marketing companies rank the same page for multiple search queries, thereby leveraging the fundamental SEO work and also leading your site towards a great increment of revenue with little additional work.
Understanding Keyword Groups
Keyword groups are a set of related keywords. These are keywords that are similar in terms of the constituent phrases and fundamental composition. For example, if you are looking to rank for the keyword “SEO marketing UK”, then you would also want to rank the same page for “SEO marketing”, and for “SEO marketing UK London”.
If you notice, the keywords are related as there is a clearly matching phrase in each. These keywords together constitute a keyword group. And the best SEO marketing companies will be smart in identifying and grouping the right keywords so that the chance of ranking them high together gets maximized. Obviously, this will lead to traffic on your page for a number of other keywords related to the main keyword and will translate to a lot more potential revenue generation if you are monetizing your website commercially.
Understanding LSI
Latent semantic index is one of the most recent technologies that Google has started applying on webpages to avoid keyword spamming. A good SEO expert will be able to group the right LSI together and build ranks for the LSI keywords easily. For example, although the following keywords do not form keyword groups directly by our earlier definition of having a phrase of one as a part of another, but they are obviously the same thing in different bodies: “LCD TV”, “Liquid Crystal TV” and “LCD Television”. Do you see that it makes sense to rank your webpage for all of these keywords if you are targeting any one of these?
Multiplying The Profits With Almost The Same SEO Effort
Online marketing and SEO combine at their very best when an action of profit multiplication is carried out by the search marketing company by taking the couple of simple measures mentioned above. So now, rather than ranking only for your originally chosen keyword within your niche, you will start ranking for a group of keywords that make every logical sense to rank for in your niche. The best SEO marketing companies (like ours, if I may say so, among a few other companies) will hand-hold you through the process so that you can enjoy the maximum profits possible in the process.
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