Till the previous part, I had written how to begin the operationalization of the process. In this post, I shall now provide you with a guideline on how to complete it for fruitful outcomes.
Off-page SEO – Internet Marketing At Its Peak Of Power
Once the on-page SEO activity is over, the next step is to carry out off-page SEO. And off-page SEO is where the best of marketers fail if their knowledge on the nuances of the subject is not clear enough. In a different post, I discuss about a friend of mine who had launched a service similar to mine with just one minor-looking difference which I knew would have had a major ranking effect (though it may not have been obvious for any person less than a SEO expert to figure that out). In reality, almost by luck, I had found a great proof to my theory simply by Google search engine ranks of his client’s site and mine.
SEO marketing online takes a bit of time. It is a healthy symbol if your site is taking a bit of time to rank. No instant rank can be maintained. Ranking takes time. Good-quality SEO marketing online will stabilize your site within the top few sites within your niche for your chosen keywords. This will give you a stream of steady traffic consistently, leading to business.
Do make sure to ask your SEO marketing company to send periodic reports. Work out a timeframe – anything between a week and a month is good. I would suggest that unless you know the SEO services providers well enough or don’t trust them sufficiently as yet, then ask for frequent updates. Also note that the initial ranking to appear in the top-100 will take a long time. But once your vendor reports that, you should be able to trace the ranks more consistently going forward.
Maintaining It
Marketing with SEO needs little maintenance. Yes, the maintenance effort is not zero, but it is really little compared to the volumes of traffic it ought to bring you. So once the SEO has been completed and you rank for the promised period of time (say a month or so) just after obtaining the high search engine (Google) ranks, negotiate a deal with your SEO consultant for maintaining your site at the top. This will give you a great recurring return. Make sure that you don’t stop the ongoing SEO – there is no point in weakening the robust fundamental of the site that you have established over all your marketing efforts.
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