A number of clients of mine tend to ask one question in common – is tracking SEO ranks important? And every single time, I need to provide my answer. I want to make my opinion clear in this blog post. My answer to this question is affirmative. Yes, I believe that rank tracking is important.
But what Is Rank Tracking?
You will employ your favorite SEO consulting service vendor for moving any keyword that you want to rank for, up the Google search rank pages. However, when you own a website, you own a piece of virtual real estate. You would not want to rank your site for just a single keyword. No sensible mortal does that – and nor will your SEO services agency ever encourage you to do this. You will want to rank for a bunch of related keywords for your page. Ideally, you would have many pages, and you would want each page to rank for its respective group of keywords.
One of the tasks of your SEO services provider is to carefully note down the ranks of each of your pages for each of the keywords that you want them to rank for. So for example, if you are running a local SEO service and want to rank for “Seattle WA dentists” as well as “cosmetic dentists in Seattle WA” among many other keywords, you would want to track every week where the pages you run are ranked for these keywords. Ths process of monitoring and recording these ranks is popularly called rank tracking.
And, Why Should You Care For It?
You should care for your rank tracking irrespective of whether you run the SEO show for your website in-house or whether you prefer to outsource SEO services. In the former case, you will have to track the rank matrix of all your pages with respect to all the keywords that you want these pages to rank for. In the latter case, your SEO services provider will be responsible for tracking the ranks.
Until and unless you track the ranks, you will not be able to figure out whether the SEO campaign is headed in the right direction and at the right pace. And further, you need to understand whether it is moving up for all the keywords that you want to target across all the pages. Any page falling in ranks or rising insufficiently for any keyword needs to be addressed, and you may need to invest your time and budget accordingly.
Clearly, it is important for SEO consulting agencies to provide rank tracking – it helps the process and all the parties involved in every positive manner possible.
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