Continued from Part-1…

 

The Two Main Pillars Of SEO

If you are new to SEO, then also note the following. SEO these days comprises of two major components. One of them is on-page SEO and the other one is off-page SEO. Optimizing your website for a great rank on the search engines like Google will require a fair share of optimizing both the components. For optimizing the individual pages, which addresses your on-page SEO, the web company will provide you with a set of suggestions involving your page title, meta-keywords, tags, images and videos on the page and most importantly, the content comprising of the running text.

Seo-Service-Company

On-page SEO

There are a lot of intricate details involved in creating content that is search engine friendly. This spans right from the old-school keyword density to the mathematically detailed factors like latent semantic indexing (LSI) and latent Dirichlet allocation (LDA). These account for complex mathematical models such as term vector correlations and cosine similarities. A high-quality professional SEO service consultant will help you come up with web page content that will simultaneously cater to the needs of both the search engine for ranking your page as well as the human reader for enjoying your page and buying what you offer as your product or service. In other words, the content will be updated such that your page becomes more search engine friendly without disturbing your ongoing conversion factor (if any) at all.

 

Off-page SEO

For off-page SEO, there are a number of factors. Times are evolving. Earlier, off-page SEO used to be a simple game of manipulating the Google contextual Page Rank (PR) algorithm by creating powerful contextual backlinks to your page. This manipulation would be done riding on two primary steps or factors. The first step or factor was to choose the set of backlink sources to be pages with high PR. The next step or factor would be to create contextual links – that is, links with the target keywords as anchor text – towards your page from these selected set of source pages.

 

But those days are gone. Google’s Penguin update, first launched in April 2012, has caught up with the manipulation. The impact in the SEO services industry has been nothing short of havoc. Literally millions of webpages have lost rank and literally thousands of cheap SEO services providers have gone out of business. Only the best of the SEO agencies, with robust SEO fundamental practices, have survived the massive shake-up. Off-page SEO today requires backlink diversification with significant anchor text variations including unanchored links and LSI-based anchor text links.

Contact Us for our Website Design Services.

 

Continued on Part-3…