So you are looking for a reliable SEO services agency. One friend suggests you choose a vendor that he has worked with before. Another colleague sings praises for a company that had helped her optimization campaign once when she was trying to promote her new web-store. And the big-name gurus seem to have a never-ending flow of recommendations of professional SEO services. But how do you select the one that is going to help your campaign? Who would you want to trust before you invest your hard-earned dollar for promoting your website?
Figure your online business goals
Before you start exploring among the options of SEO consulting services at your hand, you need to figure out your web business goals. You would want to go through this step no matter whether you are looking for a local SEO service to rank your web store in your geographical vicinity, which is supposedly easier, or you want to rank for globally competitive keywords.
The step is easier than it sounds. All it requires is clarity in your thought process. So feel free to grab a piece of paper and pen, or open your favorite document editor, and jot down notes as you undergo your journey through the process.
First of all, consider whether you are looking to establish a long-term business or a short-term one. This will help you decide whether you are at all looking to rank your website in a sustainable manner or whether you are just looking for some quick online bucks. Please note that a short-term business, for example a website that you want to build, rank quickly and sell off on Flippa, is still a long-term business in the true sense as your buyers will figure out whether you mean to sell them websites with robust rankings or those shining with all glitter but are not gold.
If your answer is that you want to establish a long-term business then go ahead to the next step. If not then unfortunately the following suggestions may not be suitable for your requirements.
Look at the ranking methods
Now that you have decided that you want to build a long-term and sustainable business model, no matter whether you want to achieve it within the local market or the worldwide competitive one, you would want to understand how to differentiate between a great SEO consulting service and an ordinary one. And to do that, you need to deeply investigate the ranking methods that the provider uses to rank the websites.
As a practice, any “service SEO company” claiming to guarantee of ranking within a short span of time will provide a general guideline of how they attain the rank. Don’t expect a detailed plan as that would probably give their exact ranking methodology away. At the same time, do expect a high-level overview. Do make it a point to go through this overview carefully in order to ensure that shady practices are avoided by the SEO services provider. The best SEO services providers will make it a point to mention an overview of their ranking methods clearly on their sales page.
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Continued on Part-2…
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