If you are looking for marketing your website on search engines like Google – an effort that is widely known as SEO marketing – you would want to have a set of to-dos written with you so that you don’t miss taking any important step in the process. Here is a checklist to get you started, and you would want to add on to this list.
Choosing a marketing plan: First of all, you need to pinpoint your marketing plan. Search engine marketing is a great idea, but you can go for organic or paid marketing on the search engine, or both. One great option for people starting new is to do an organic marketing campaign by going for search engine optimization.
Marketing and SEO go hand-in-glove especially for beginners but also for advanced marketers because it is a method in which there is no per-visitor cost – so you cannot bleed money even if your sales funnel is under-optimized. On the other hand, with paid traffic, you will start spending from the first day but may not see returns right away, leading to outright loss. Many people can never recover from here, so unless you are sure about what you are doing do not enter this risk.
Choosing a search engine: Once you have decided that you will use organic search, it will be time for you to choose a search platform. I recommend Google. I have seen this with literally hundreds of my clients that no other search engine could give as much return on investment as Google, in terms of both traffic volumes and total revenue. I shall write the rest of this post assuming you have chosen Google.
Choosing a marketing company: Now, you need to choose the Internet marketing company, SEO services on Google being the basis of selection. The best SEO marketing services are those which will be transparent, will provide you with on-page, off-page and social tracks of SEO services and will help you attain a great Google search engine rank within a well-specified time period. You need to be careful about this, as many companies also run fraud businesses and cheat innocent newbie clients.
Choosing an indicative set of keywords: The SEO marketing company will help you choose a group of keywords in your niche that will help you rank quickly and start earning money. You will want to rank high on Google and possibly other search engines with these keywords, because they would generate revenue.
The above checklist will help you get started because now you know the exact sequence to follow. As you go through this, expand each item in the list to make a different list, so that you can easily repeat this in future, should you wish to enter another business and market another website using SEO.
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