Fine prints and terms & conditions are always read by sellers and never by buyer – until it is too late for the buyer. And then, the buyer has already burnt out their money and the seller is protected because the seller had mentioned the terms and fine prints on some weird corner of their website while the buyer is “guilty” of not having been “careful enough”.
That stinks.
If you are looking for a Google SEO services company, let me help you identify how you can possibly be overcharged. This will help you avoid such pitfalls.
Ranking Timeframe
It takes time to rank well on Google. No vendor can promise you overnight results. SEO is a game in which you need to invest time. For any keyword that will make you realistic volumes of money, expect to take at least two to six months to rank well depending upon the competition.
Google SEO services providers will overcharge you either by not specifying the time taken to rank and then keeping you billing monthly, over and over again. The can also overcharge you by taking a major one-time payment from you with no further payment requirements, but then delay your work (which leads to passive losses at your end).
Rank Stability Guarantees
Sometimes, the SEO – Google optimization done by the services company – is not done in the right and healthy manner that it should have been done. So for post-paid SEO services, you would see a good rank and pay the company. However, since the ranking will only be a temporary boost because of the unhealthy SEO practices rather than a stable rank attained by high-quality SEO, your ranks will start falling soon enough. Clearly, that’s unacceptable. So you need to have rank stability guarantees from your vendor – and this guarantee ought to cover maintaining your high rank for a time-period like around a month or so, without you needing to do any further rank maintenance.
Work Volume Guarantees
If you are paying for work done rather than rank achieved, then make sure that the work promised to be done is the real work done. I have noticed many Google SEO services providers to offer major volumes of works for unrealistically low prices and then never do the work after accepting upfront payments. Make sure to verify the claim of work done to avoid getting overcharged.
Having said all of this, SEO and Google go hand-in-glove in the search marketing industry. Using a reasonably priced Google SEO services company that delivers what it promises can do wonders to your business and profits.
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