Pretty often, I have been asked over and over again about what’s the most robust and yet the fastest way to beat your competitors and rank ahead of them on the first page of Google. Being a provider of Google search engine optimization services, my answer over the whole period of time has remained the same: you need to scale your off-page SEO efforts smartly.
The rationale behind this is simple and yet undeniable. Your competitor can as easily optimize their on-page efforts as you can optimize yours. The complexity of the effort of optimizing the on-page content cannot be denied. But the complexity is nothing unmanageable. Any search engine optimization (SEO) service provider will be able to help there to a good extent – although many will not be able to produce the desirable LSI/LDA effects.
But the off-page SEO efforts require significantly more effort compared to the on-page efforts. This is where you can be smart. Without being technical, the core backlink building process can be made a whole lot smarter compared to what most of the professional search engine optimization services end up doing. Whether this is lack of knowledge, lack of tool set or lack of intention is not clear to me, and it is anyway probably a mix of all of these, but at the end of the day it is the client who stands as an innocent victim.
You don’t want to end up being a loser just because you selected a SEO services agency not doing its job properly, do you?
To be able to provide guaranteed search engine optimization services, a service provider must be smart. They must know how to make apparently the same backlink pointing to your website count with a multiplicative effect – talk about scale here! So the game of SEO no longer remains a simple count of number of backlinks built towards your site.
Nor is the best SEO practice as of today to build a set of anchored backlinks, all pointing to your site with “your keyword” in the anchor text link. Google has caught up with this for quite long now. They know exactly how to catch sites manipulating their rankings doing this. And they provide sharp slaps on websites with such SEO practices.
So yes, you need off-page SEO to be done smartly by your SEO professional so that you can rank quickly and yet your rank turns out to be a robust one rather than a temporary boost.
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