I remember when Bob (name changed to protect identity), today a client of mine who was then looking to start up a business after he completed his education, asked that question on an online forum, in context of an ongoing discussion: “But surely I cannot make my career as a middle-man and make my ends meet?” If lack of solid experience ever needed words to be embodied, then the words could not have been more [...]

Of late, especially after Google’s Penguin update in April 2012 that destroyed a number of SEO businesses, there has been a craze amongst a large section of people to look for cheap SEO services. The reason that emerged after speaking to some of my potential clients seems to be in the lines of, “I am looking for a cheap provider because I want to limit the risk of money that I shall lose by investing [...]

As a business owner, you ought to focus on growing and scaling your business. Your real job ought to be to focus on scaling the business and solving the business problems, while you employ people with the right skillsets to design and market your website. Closing the sale and maintaining client relationship should be your main area of focus. For example, orchestrating the web design and SEO for your site could be your responsibility but [...]

A number of SEO services agencies today have mushroomed all over the world. After the recent Penguin shake-up from Google, many of them have shut shops and some of them have no longer healthy. And some remain as healthy as ever, or even healthier. While analyzing the nature of offer the SEO service offers that these companies had and have, I noticed a few distinct trends. And clearly, there were remarkable differences between the successful [...]

Just because you have enough money to pay for SEO consultancy services does not make the providers affordable. You need to judge the service for a few factors to finally label it to the category of affordability that you think it deserves.   Here are a few factors that you would want to consider while judging the affordability. Upfront price: If your services for SEO costs you a fixed amount of upfront price irrespective then [...]

. I had seen this consistently happening with the clients availing my SEO consultancy services – the ones who were steady in link building appeared to always come out as winners. So over the past few months, after Google Penguin happened, I decided to test out whether that still holds true or whether something had changed.   The Setup The experiment is as such simple. Without revealing the site identities for sake of privacy, I [...]