After you are done designing a good website that is good to see and easy to navigate, you are done with almost half the things that you must pay attention to. The other half is how you can make better navigable for the search engine crawlers. Your website, no matter how good it can navigate or how good it looks can never stand a chance if the google bots are not able to parse through it, this will never convert into good values on search results and as a result, there will be no customer traffic. To make sure that you are not an unwitting target of such problem, make sure that you are done with the design element in such a way that the search engines can go through them easily. This is done via making a sitemap that is clear. This sitemap ensures that the crawlers know where to go from one page to another which will result in better structure and automatically convert in better results in the web crawling result. Therefore the next time the customer searches for anything that is remotely equal to your page, it will spring up.